Meet Laura Woodruff 

Named after the beautifully scented woodland flower, Sweet Woodruff is a London based floral design studio creating distinctive arrangements for your home and events. We spread happiness through beautiful, seasonal flowers curated especially for you. 

We are passionate about sustainability and seasonality and love using UK grown flowers in our work. We use biodegradable and reusable packaging and source local stems as much as we possibly can. 

Sweet Woodruff was founded by Laura Woodruff and born out of an obsession with flowers and the joy bringing magic they possess. Laura is a self taught floral creative and creates all her arrangements with love and care in a kitchen in Peckham. She loves nothing more than using flowers grown in her own tiny terrace garden in her arrangements. 

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Reach out to Laura if you have have any questions!